Visitors to Lexus’s new installation at Milan Design Week can anticipate a complete sensory experience that will stimulate all of the senses!
Internationally celebrated French designer Philippe Nigro has explored Lexus and it’s ethos to produce a new work, ‘A Journey of the Senses’, with Hajime Yoneda creating food items to complement his vision and satisfy visitors.
Nigro said: “When I visited Lexus plants to see how the cars are designed and built, I was greatly impressed by how much care goes into not just the exteriors, but also into the invisible internal details. It was this insight that let me to the ‘inside-out’ design concept that enables visitors to experience beauty from every angle.”
By showcasing things that are normally hidden from view, Lexus are inviting visitors to make totally new discoveries and enjoy brand new experiences in each of the installation’s three zones for their 10th year at Milan Design Week.
Nigro’s theme of the five human senses captures the basic elements of life and how we perceive the world around us. The theme is particularly relevant to Lexus, as sensory perceptions are at the heart of the driving experience, and the focus of the design. From the striking exterior design of the cars, the sound of their finely tuned engines and sensation you feel through the steering wheel as you move the car through a corner, visitors are set to be experience all of this, without being behind the wheel.
A new Lexus design concept will sit at the heart of the installation, with a series of special mirrors positioned to capture unexpected reflections and illumination to create a flow of motion stimulating the imagination, and portraying what it’s like to imagine the initial design of a Lexus.
Lexus – A Journey of the Senses will be open to the public from 14th to 29th April in the Lexus Space at La Torneria in Milan, daily from 11am to 9pm. A press preview will be held on 13 April from 10am to 6pm.