Sales figures have shown that Lexus sales are growing faster than any other premium manufacturer in Europe.
The year started well for the Japanese car manufacturer and has proved to be a continuing success as the first three months of 2014 have shown Lexus to post the biggest sales growth over other carmakers.
These figures that have shown Lexus to be a leading manufacturer in Europe have been published by the European Automobile Manufacturers Association (ACEA), including EU and EFTA countries.
Lexus’ performance in Europe has shown 7,216 sales in the first quarter, which is an increase of 32 per cent over the same period last year.
Globally, Lexus sales have always outshone sales by Jaguar and Land Rover (Jaguar’s sister brand) but the latest sales recordings have shown that Lexus’ European sales are now catching up with Jaguar’s sales.
On a worldwide scale, Lexus’ sales grew by 16.8 per cent to 131,077 sales, which has been recorded as a luxury-segment best. It also doubles the figure that BMW has recorded for the same period.
In the UK, Lexus’ is again a market leader in growth rate, with 3,040 vehicles sold in the first three months of the year. These figures are up by more than a third from last year’s time period.
Lexus appeals to a wide market of customers as it continues to develop and expand its model range. By adopting more distinctive, contemporary styling and branching out into new market areas, the brand maintains a constantly fresh pull to customers.
Models to entice buyers have included the newly unveiled NX compact crossover at the Beijing motor show.
Always looking ahead, Lexus also has its customers anticipating the release of its RC coupe model.
It’s not only the brand’s model expansion that attracts customers, but its constant high standard when it comes to luxury, technologies and customer service.