Japanese luxury car maker Lexus brought its ‘Amazing in Motion’ campaign to Kuala Lumpur recently, with a spectacular light show that lit up the city’s skyline.
The presentation from Lexus was titled ‘STROBE’ and featured advanced lighting technology that created the effect of a fast and daring aerial display, performed by a team of suspended acrobats and stunt professionals.
The so-called ‘Lightmen’ took up positions on the rooftops of some of the tallest buildings in Kuala Lumpur, dressed in futuristic-looking and custom-made LED suits.
Each LED suit was linked to a purpose-built computer system that controlled the strobe pattern of the LEDs one-by-one. This, in turn, created a breathtaking display of illuminated figures that seemingly flew above the Malaysian capital during the event.
STROBE, which was created by CHI & Partners London and directed by Adam Berg of Stink Productions, will be shown across the globe as part of the ‘Amazing in Motion’ campaign. The spectacular presentation will be shown across television, cinema, print, outdoor, digital, and social media.
The giant rigging system from which the Lightmen were suspended was erected and controlled by a team of 40 expert engineers. In addition, the suits were designed by Hollywood costumier Vin Burnham, famed for his creation of the Batsuit for the Batman movies.
The work of the engineers, costumier and director Adam Wright took cues from Lexus models, including the LED headlights and hallmark spindle grille featured on the new RC F coupe.
Each one of the suits took six weeks to make and contain 1,680 LEDS, all wirelessly controlled to strobe on demand.
The Executive Vice President of Lexus International, Mark Templin, commented: “STROBE is the third entry in our Amazing in Motion campaign.
“We created this global series of projects to showcase our imagination through innovative design and technology. It builds on Lexus’s ambition to connect with the hearts as well as the minds of consumers.”